Back to Case Studies
SaaS
Appetiz Proxy
15% uplift in conversion from Pricing to Checkout.
The Context
Users were confused by the technical specs in the old table and abandoned the page.
The Shift
"Reduced bounce rate by clarifying tier limits with a simple toggle."
The Goal
Simplify the technical jargon and highlight the value of each tier.
My Role
- UI Design
- Copywriting Tweaks
Delivered
- Pricing Page UI
- Checkout Flow logic
- Copywriting guidelines
Key Moves
- Recommended Badge
- Simplified Specs
- Sticky CTA
The Approach
01
Competitor Analysis
Reviewed top SaaS pricing pages.
02
Wireframing
Tested 3 different layout structures.
03
Visual Polish
Applied a clean, trustworthy blue/white theme.
Premium Gallery Assets Coming Soon
The Outcome
Higher revenue per user (ARPU) due to more Annual plan up-sells.
A/B testing the headline copy.
Pricing page not converting?
I can audit it in video.
Copy This Project Brief:
Project Type: SaaS App
Big Goal: Simplify the technical jargon and highlight the value of each tier.
Deadline: 4 weeks
Link: (Your URL)