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Brand
Hell World
High engagement and social shares due to the unique visual style.
The Context
The brand wanted to stand out from the typical clean e-commerce look.
The Shift
"From static Shopify template to a fully immersive GL-powered brand experience."
The Goal
Create a 'vibe' that matches the clothing line.
My Role
- Visual Design
- Interaction
Delivered
- Framer Site
- Motion Assets
- Brand Guidelines
Key Moves
- Brutalist Layout
- High Contrast
- Micro-interactions
The Approach
01
Concepting
Sketched wild layouts.
02
Animation Test
Prototyped scroll effects in Figma.
03
Build
Handed off assets for Framer build.
Premium Gallery Assets Coming Soon
The Outcome
Zero bounce rate on the hero section.
E-commerce integration.
Want to stand out?
Let's break the grid.
Copy This Project Brief:
Project Type: Brand App
Big Goal: Create a 'vibe' that matches the clothing line.
Deadline: 4 weeks
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